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ABOUT

Beautifully Bold began as Its Lit cosmetics named by Tyra when she was just 17 years old. The true journey of Beautifully Bold began in 2017. From humble beginnings to a path of what will be a truly remarkable journey. Our story is still being written. We hope to see you along for the ride.

Providing quality, luxury and personable beauty services and products.

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ABOUT THE OWNER

Beauty Beyond Trends

Tyra Edwards is an incredibly talented and passionate owner, who has dedicated her life to making women feel beautiful and confident. She has always been drawn to the world of beauty and has been working in the industry since she was just a teenager. She began her journey in her mom's kitchen, where she learned the basics of beauty and developed her passion for making women feel beautiful and confident. After attending Gateway Cosmetology program, graduating at the top of her class, she embarked on a journey to establish herself as a force within the beauty industry. And so, Beautifully Bold was born. Throughout the years, Tyra’s goal has always been to provide her clients with a one-stop service, meaning they don't have to travel anywhere else to get the best of both worlds – high-quality products and services combined. She has continued to evolve her skill set and expand her knowledge, ensuring that she is always up-to-date with the latest trends and techniques in the industry. Her emotional connection to her clients has made her work stand out from the rest, as she truly believes that every client deserves a personalized and exceptional experience. In committing to providing her clients with the highest quality services, using only the best products on the market. She understands that a beautiful face is only one part of the equation for a confident and radiant appearance. Tyra is an amazing business owner and truly embodies what it is to be Beautifully Bold. Her commitment to providing the best possible services and products to her clients is truly inspiring.

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